Welcome to the

Product Design portfolio of

AndreW

Hutcheson

The award-winning educator who designs experiences that

Gaming UX

External Link

The Challenge

Design intuitive and immersive video game menus that captivate and convert players.

Contributions

  • Branding style guide
  • Logo design
  • Competitor analysis
  • User surveys & interviews
  • Affinity mapping
  • User journey mapping
  • Personas & empathy maps
  • User flows & screen flows
  • Wireframing
  • High fidelity UI design
  • Prototyping
  • Usability testing (3 rounds)
  • Presentation design

Click this card to visit the game menu design story

Mobile Saas

External Link

The Challenge

Velcro Wallet‘s desktop-only SaaS needs a mobile-friendly solution, with just 90 work-hours for project completion.

Contributions

  • Branding style guide
  • Logo design
  • Competitor analysis
  • User journey mapping
  • User flows & screen flows
  • High fidelity UI design
  • Prototyping
  • Usability testing (2 rounds)
  • Presentation design

Click this card to visit the SAAS app design story

Savory sprint

External Link

The Challenge

Design & test mobile solutions to eliminate user pain points for SAVR Recipe‘s users in a 5-day Google Ventures Sprint!

Contributions

  • Competitor research
  • Branding guidelines
  • User journey mapping
  • User flows
  • High fidelity UI design
  • Prototyping
  • Usability testing (2 rounds)
  • Presentation design

Click this card to visit the recipe app design story

Web Design

External Link

The Challenge

Collaborate with multiple teams at i-Tech Support to realize their vision of a web-based suite of AI resources for schools.

Contributions

  • Site layout, design, & build
  • Information architecture
  • Collaboration with Head of Marketing (for branding)
  • Collaboration with SME’s
  • Content Management System (CMS)

Click this card to visit i-Tech’s AI for Schools site

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H

Andrew Hutcheson

Skills & Tools

User experience (UX) Design

Skills

  • User journey mapping
  • Personas & empathy maps
  • User flows & screen flows
  • Wire framing
  • High fidelity UI design
  • Prototyping
  • Usability testing
  • Gamification design

Favorite Tools

  • Figma & FigJam
  • Framer & Webflow
  • Canva Pro
  • Adobe Photoshop, Illustrator, Firefly, Express, XD, Premiere Pro
  • Unity & Visual Studio
  • Logic X Pro

UX research

Skills

  • Research planning
  • Competitor analysis
  • User surveys
  • Interview scripting
  • User interviews
  • Affinity mapping
  • User journey mapping
  • Personas & empathy maps

Branding

Skills

  • Branding style guides
  • Typography
  • Color Palettes
  • Brand Personas
  • Logo design
  • Presentation design
  • UI design
  • UI components

a

H

Andrew Hutcheson

Endorsements

Sarah Berchild

Founder & CEO, Purpose Design Co.

“I am so grateful for Andrew while he reported to me at Purpose Design Co.

His help and his commitment to the project ensured success of the qualitative research for our healthcare client.

Andrew is open-minded, curious and radiates a positive attitude - and it was not just his Floridian spirit!


He made sure the project ran smoothly by coordinating with me, the client, and by leading his team to set up and execute the research plan and interview script.

His professionalism was evident in his ability in taking on client-facing work and his excellent presentation skills to our client’s CEO.

Additionally, he provided valuable guidance and support to the other designers on the team, ensuring they had the necessary information and resources to succeed.”

John Maier

PSPO

Experienced UX Leader & Product Designer

“Andrew is someone that every company wishes they could hire: loyal, talented, creative, driven, humble, hard working and always willing to learn more. During our time at Springboard he continually pushed himself to create new and innovative experiences in an industry that doesn't always embrace unique ideas. Professional, approachable, a great team player and dependable with deadlines- Andrew is a valuable resource to any company.”

Evelyn

McCulloch

Director of Educational Technology at i-Tech

“Andrew and his team put together a beautiful and user centered website for our schools to explore AI. Their work allowed us to showcase AI lessons from our teacher community in ways we never thought possible! Andrew and his team helped us achieve our dream of a world where the education community is harnessing the power of AI in impactful and exciting ways for teaching and learning! All organizations should jump at the chance to partner with Imagine Design as an incredible strategic partner for all your design collaborations!”

Contact

Send me an email

ScienceHutch@gmail.com

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